Peters Creek

Peters Creek
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Peters Creek

CRH Northwest - Client Privacy Policy

Thank you for visiting CRH Northwest’s (“Peters Creek Retirement & Assisted Living”) Internet web site (“Site”) located at the URL https://www.peters-creek.com. This Privacy Policy details certain policies implemented throughout Peters Creek Retirement & Assisted Living’s website governing Peters Creek Retirement & Assisted Living’s collection and use of personally identifiable information about users of our Site and our services.

Privacy Policy Updates

Due to the Internet’s rapidly evolving nature, Peters Creek Retirement & Assisted Living may need to update this Privacy Policy from time to time. If so, Peters Creek Retirement & Assisted Living will post its updated Privacy Policy on our Site along with a change notice on the Site. Peters Creek Retirement & Assisted Living may also send registered users of our services a notice that this Privacy Policy has been changed. Peters Creek Retirement & Assisted Living encourages you to review this Privacy Policy regularly for any changes. Your continued use of this Site and/or services and/or your continued provision of personally identifiable information to us after the posting of such notice will be subject to the terms of the then-current Privacy Policy.

Information Collection

You can generally visit our Site without revealing any personally identifiable information about yourself. However, in certain sections of this Site, we may require you to submit your personally identifiable information to us and we may invite you to submit questions, comments and request information.

Due to the nature of some of our services, you may provide us with personally identifiable information such as your name, email address, username, password, address, phone number, and other contact information that you voluntarily transmit with your communication to us.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”

Children's Privacy

Peters Creek Retirement & Assisted Living recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. Neither our Site nor our services are intended for children under the age of 13. Peters Creek Retirement & Assisted Living does not target its services or this Site to children under 13. Peters Creek Retirement & Assisted Living does not knowingly collect personally identifiable information from children under the age of 13.

Other Party Analytics Tools

“No mobile information will be shared with other parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any other parties.”

Beyond the personally identifiable information you voluntarily provide to us, Peters Creek Retirement & Assisted Living utilizes analytics tools including other party technologies, such as Google Analytics, to collect non-personally identifiable information utilizing cookies. Certain types of information, including geolocation, device type, onsite website usage and behavior, demographic data, and purchase history, is collected and aggregated across Peters Creek Retirement & Assisted Living Site users for our analysis and advertising efforts.

Peters Creek Retirement & Assisted Living uses Remarketing with Google Analytics and Google Adwords to display relevant advertisements to users who have previously visited our Site. Referred to as remarketing or retargeting, Peters Creek Retirement & Assisted Living may utilize previous session information to serve display advertisements to you on the Site and based on such session information Google may set a cookie and serve ads to you on other party websites on the Google Display Network. Other party vendors such as Google may display Peters Creek Retirement & Assisted Living ads on websites across the Internet. Aggregated user data may be utilized to create remarketing/retargeting “lists,” or groups of users with similar onsite behaviors or demographics.

Peters Creek Retirement & Assisted Living also uses Google Display Network Impression Reporting and Google Analytics Demographics and Interest Reporting and Interest-Based Advertising to display advertisements to users based on their inferred interests and demographics. Peters Creek Retirement & Assisted Living does not run interest-based advertising campaigns that collect personally identifiable information.

Users may learn more about Google Analytics use of cookies by visiting the Google Privacy and Terms page at http://www.google.com/policies/. You may opt out of being tracked by Google Analytics by i) Turning off cookies in the preferences settings in your browser ii) Downloading the Google Analytics opt-out browser add on available at: https://tools.google.com/dlpage/gaoptout/ iii) Opting out of user interest and demographic categories in the Settings for Google Ads feature to manage or opt out of Google interest based ads at: or iv) Managing cookies used for online advertising across multiple companies at the US-based Network Advertising Initiative at http://www.networkadvertising.org/choices/.

Aggregate Information

The Site may track the total number of visitors to our Site, the number of visitors to each page of our Site, browser type, IP addresses, External Web Sites (defined below) linked to and other aggregated data collected through our services and we may analyze this data for trends and statistics in the aggregate but such information will be maintained, used and disclosed in aggregate form only and it will not contain personally identifiable information. We may use such aggregate information to analyze trends, administer the Site, track users’ movement, and gather broad demographic information for aggregate use.

Security

We may employ industry standard procedural and technological measures that are reasonably designed to help protect your personally identifiable information from loss, unauthorized access, disclosure, alteration or destruction. Peters Creek Retirement & Assisted Living may use, without limitation, firewalls, password protection, secure socket layer, and other security measures to help prevent unauthorized access to your personally identifiable information.

Notice to European Users

This Site and the services on this Site are targeted for users in the United States of America. Any information you enter on this Site may be transferred outside of the European Union to the United States of America which does not offer an equivalent level of protection to that required in the European Union. In particular, you are advised that the United States of America uses a sectoral model of privacy protection that relies on a mix of legislation, governmental regulation, and self-regulation. Article 26 of the European Union’s Data Protection Directive (Directive 95/46/EC, 1995 O.J. (L 281) 31) allows for transfer of personal data from the European Union to a third country if the individual has unambiguously given his consent to the transfer of personal information, regardless of the third country’s level of protection. By using this Site or the services, you consent to the transfer of all such information to the United States of America which may not offer an equivalent level of protection to that required in the European Union and to the processing of that information by Peters Creek Retirement & Assisted Living on its servers located in the United States of America as described in this Privacy Policy.

Questions

If you have any questions regarding this Privacy Policy please contact us.

This Privacy Policy was last updated: 2022-10-06 09:26:54 -0700

This Privacy Policy is effective as of: 2019-08-02 09:40:38 -0700

Privacy Policy – Peters Creek Retirement & Assisted Living

Effective Date: January 2025

Last Updated: September 2025

Overview

Peters Creek Retirement & Assisted Living (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website at  https://peters-creek.com (the “Site”), engage with our services (such as inquiries about assisted living, memory care, or respite care), submit forms, schedule tours, consent to communications (like SMS), or interact with us in other ways.

This Policy applies only to personal information collected through the Site and related online services. It does not cover information collected offline or through other channels. If you disagree with this Policy, please do not use the Site.

We reserve the right to update this Privacy Policy periodically. Changes will be posted on this page, accompanied by an updated “Last Updated” date. We recommend checking this Privacy Policy regularly to stay informed of any updates. Your continued use of the Site after changes indicates your acceptance of the updated Policy.

The Site is not designed to be HIPAA-compliant for transmitting protected health information (PHI). Do not submit PHI through the Site, forms, emails, or unsecured communications, as these methods are not secure under HIPAA standards. Instead, use our designated secure portals or contact our staff directly for sharing PHI.

  1. Information We Collect

We collect personal information that identifies or could be linked to you (“Personal Information”), including:

  • Identifiers and Contact Details: Name, email address, postal address, phone number, or similar identifiers provided via contact forms, tour scheduling, information requests, or communication sign-ups.
  • Demographic and Preferences: Age, preferences, or interests related to senior living services.
  • Health-Related Information: Details about memory care or health needs, which may be “Consumer Health Data” under Washington’s My Health My Data Act (MHMDA). We collect this information only with your consent and as needed for services, in accordance with data minimization principles.
  • Commercial Information: Details about bookings, payments, or requested services.
  • Internet or Network Activity: Browser type, IP address, device details, pages visited, and Site interactions.
  • Geolocation Data: Approximate location from IP address. We do not collect precise geolocation data linked to health services without explicit consent, per MHMDA geofencing restrictions.
  • Inferences: Preferences or characteristics derived to personalize services.
  • Sensitive Personal Information: Health data or other sensitive information, collected only with your explicit consent.

We do not knowingly collect Personal Information from children under 13 without verifiable parental consent.

  1. How We Collect Information
  • Directly from You: Through forms, tour bookings, SMS consents, inquiries, or communications via email, phone, or SMS.
  • Automatically: Via cookies, web beacons, and similar technologies tracking Site interactions (e.g., pages viewed, time spent). See Section 5 for details.
  • From Third Parties: From service providers (e.g., analytics or payment processors) or public sources.
  1. How We Use Your Information

We use Personal Information to:

  • Deliver and improve services, such as responding to inquiries, scheduling tours, or processing bookings.
  • Communicate with you, including service notifications, alerts, and marketing messages (with consent, e.g., for SMS).
  • Personalize your Site experience.
  • Conduct internal operations like analytics, research, and quality improvement. We may use automated tools or AI for personalization (e.g., service recommendations). You can opt out of such processing; contact us for details.
  • Comply with legal obligations, including Washington’s Uniform Health Care Information Act.
  • Protect our rights, safety, property, or those of others.
  • Fulfill other purposes disclosed at collection, with your consent.

Under MHMDA, we use Consumer Health Data only for consented purposes, such as providing requested services, and avoid prohibited activities, including geofencing.

  1. How We Share Your Information

We may share Personal Information with:

  • Service Providers: Third parties supporting Site operations or services (e.g., booking platforms, communication tools, analytics, or payment processors), bound by contracts to protect your data.
  • Affiliates and Business Partners: For operational needs, under similar privacy protections.
  • Legal Authorities: To comply with laws, respond to subpoenas, or protect rights (e.g., under HIPAA, if applicable).
  • Business Transfers: In mergers, acquisitions, or asset sales, your information may be transferred.

We do not sell Personal Information, including Consumer Health Data under MHMDA. Sharing complies with laws like CCPA/CPRA (California) and MHMDA (Washington).

  1. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance functionality, analyze usage, and personalize content. These include:

  • Essential Cookies: Required for Site operation.
  • Analytics Cookies: To understand user behavior (e.g., via Google Analytics).
  • Marketing Cookies: For targeted communications.

You can manage cookies via browser settings. Visit https://www.allaboutcookies.org  for more details. Opting out may limit Site features.

  1. Data Security

We use reasonable safeguards (e.g., encryption, access controls) to protect Personal Information. However, no method is fully secure, and we cannot guarantee absolute security. If a data breach occurs, we will notify affected individuals and authorities as required by laws, including HIPAA and MHMDA.

  1. Your Privacy Rights

Depending on your location, you may have rights under laws like CCPA/CPRA (California) or MHMDA (Washington):

  • Access: View details of your collected Personal Information.
  • Correction: Request corrections to inaccurate information.
  • Deletion: Request deletion, subject to legal exceptions.
  • Limit Sensitive Data Use: Under MHMDA, limit or withdraw consent for Consumer Health Data processing.
  • Non-Discrimination: We won’t discriminate for exercising rights.
  • Washington Health Records (RCW 70.02): Access, copy, or amend health records under Washington’s Uniform Health Care Information Act.

To exercise rights, contact us below. We verify identity and respond within 45 days (extendable under law). For SMS opt-outs, reply “STOP” to messages. We honor global privacy controls and treat browser “Do Not Track” (DNT) signals as opt-out requests for targeted advertising or sharing.

  1. Data Retention

We keep Personal Information only as needed for stated purposes or legal requirements (e.g., 7 years for health records under Washington law), then delete or anonymize it.

  1. Children’s Privacy

The Site is not for children under 13. We do not knowingly collect their data without parental consent. If we detect such collection, we delete it. Parents can contact us for details.

  1. International Transfers

If you’re outside the US, your data may be processed in the US, where privacy laws differ. Using the Site implies consent to this.

  1. Third-Party Links

The Site may link to third-party sites. We’re not responsible for their privacy practices. Review their policies.

  1. Consumer Health Data Privacy Under MHMDA

Under Washington’s My Health My Data Act (MHMDA), “Consumer Health Data” includes information linked to your physical or mental health (e.g., health inquiries). We collect it only with affirmative consent, do not sell/share it for targeted advertising without consent, and prohibit geofencing around health facilities. You can withdraw consent, access third-party sharing lists, or request deletion. We use this data only for requested services, adhering to MHMDA’s security and minimization rules.

  1. California-Specific Disclosures

Under California’s “Shine the Light” law (Civil Code §1798.83), California residents can request details about sharing personal information for direct marketing. We do not share for such purposes, but contact us to confirm or exercise rights.

  1. Contact Us

For questions, rights requests, or concerns:

  • Email: info@crhnorthwest.com
  • Phone: 541-304-2025
  • Mail: CRH Northwest, PO Box 1410, Bend, OR 97709